Advisory individualization is a success for Jyske Bank.
With 111 branches and four international units, Jyske Bank is #3 in the danish banking market — set to ‘make a difference’.
Jyske lives up to its label being the ‘catfish in the tank’: blaze new trails and innovate client interaction, services and products.
Providing individualized private investment advisory, personalized, tailored to subjective needs, Jyske needed a new screen-sharing situation at the point-of-sale: full transparency with advisor and client sharing the same screen — and no more prefabricated model baskets.
Each client portfolio is individualized, advisors and clients share screens. No models, no baskets.
Advisory workflow extended
Market research, asset allocation strategy, product research and product list preferences integrated
Leveraged investments, multi-currency, cash accounts and sub-portfolio handling added
Volatility scaling for bonds implemented
Customized data feed to individualize portfolios
MIFID check for each product
Interactive PoS Advisory realized
Full transparency and screen sharing at the PoS: advisor and client interact on the same application
Advisor includes client positions, constraints, outside assets and measures the persistent risk personality profile.
No authority bias.
Effects and Results
Increased acquisition of 3rd party assets.
Introduction of a fee based advisory service.
Reduced time-to-market for new products.
Ergonomic business administration, QA costs significantly reduced.
High acceptance by advisors.
Flanking the implementation of the interactive PoS application, an interactive Portfolio-Simulator was used by Jyske Bank to generate leads and awareness. See this page for more detail and features.