History of innovation
tetralog was founded in 1993. The initial idea is still a core element of our software solutions and inspires our way of thinking: the combination of the psychological with the financial mathematical approach. So 25 years ago we developed our first pioneer product, at a time when people would have thought “robo-advisor” to be a Marvel hero. Today, we develop user-centric software products for the entire investment advisory process that are used internationally.
Robo-advisor made of cardboard
Correctly implemented, a good idea on paper works just as well as an algorithm in a modern application. And so our first step was the development of a robo-advisor for Union Investment – made of cardboard! Today we may smile at this, but the complex cardboard construction with its rotating wheels already provided an exact, scientifically based typologization of one’s own risk personality. With the help of the cardboard robo-advisor, for the first time we completely implemented the entire process from profiling, feedback, and translation to investment strategy and product recommendation. The tool was immediately usable and worked independently of the technical environment of the consultant’s workstation, even though the configuration options of the 1996 solution were admittedly limited.
Emergence of an industry in fast motion
The next consistent step on our innovation path – the combination of psychology and financial mathematics – was the implementation of this idea as software. In 1997 we realized this with Allianz Anlegeranalyse (AAA) and in 1998 with DAB Investment-Ratgeber. The latter was the first “real” robo-advisor with a digital transaction interface. Since the introduction of the Securities Trading Act in 1994, as well as the subsequent EU Directives MiFID and MiFID II, a well-founded assessment of the risk personality of the investor and a rationally justifiable recommendation based on this are required – characteristics which tetralog software integrates and which therefore belong to our central assets to this day.