Banks are still stuck in the industrial age when it comes to their way of thinking. This thinking consists above all in delivering a finished “product” that can be bought and consumed. It is therefore not particularly surprising that the product that emerges in the end does one thing above all else: reflect these structures. The product is conceived from the bank’s logic, i.e. from the point of view of corporate strategy, product management and sales; but does it also fit in with the customer’s life? Does it find points of contact and connection to the customer’s life? What must the interface between a bank and the customer look like, so that bank and customer can communicate permanently and fit together?
The lecture by Dr. Lothar Jonitz, CEO of tetralog systems AG, is a change of perspective and shows new approaches for the interaction between money and the world or, more concretely, bank and people.
Kapitalmarkt Kolloquium München
by Münchner Finanz Forum